A risk beyond tariffs that could be ‘devastating’ for U.S. brands in China, per Bernstein
President-elect Donald Trump’s proposed tariffs could have unintended consequences for certain brands, such as negative sentiment from Chinese consumers that could hurt U.S. companies’ sales in that country, Bernstein found. “The tail risk of China demand backlash is less likely and harder to predict but could be devastating for China-exposed brands,” analyst Aneesha Sherman wrote … Read more