“Kamala is a brat”: Harris’ presidential campaign adopts the Gen Z Charli XCX meme
What exactly does it mean to describe vice president Kamala Harris a brat? Some Democrats think it could attract younger voters.
By Emily Martinez
If someone calls Democratic presidential contender Kamala Harris a brat, it might not be an insult.
The endorsements from the vice-president in the 2024 presidential election came into the news over the weekend, her was praised by pop-star Charli XCX.
“kamala IS brat,” the British musician and singer said in a message to X which quickly became to the top of the charts.
At midday on the next day, Harris’ campaign had taken on the meme. The X page read “kamala hq” with a neon green background and lowercase letters, akin to the front cover of Charli XCX’s album “Brat,” which debuted at number. 3 on the U.S. Billboard 200 chart last month and has led some within Gen Z to deem 2024 “brat summer.”
Similar images were also seen in The Harris Campaign’s Instagram account filled with memes that have gained popularity with younger people.
A few Members of Generation Z have declared this season “Brat summer.”
The singer told the BBC that a “brat” is someone who is genuine and self-possessed who has a rebellious side. She “feels like herself, but she’s having the occasional breakdown. However, she kind of party through it. Very honest, extremely direct. A little bit volatile. It does stupid things. It’s not brat. You’re brat. That’s brat.”
Social media platforms that are left-leaning creators said to NBC News they were feeling refreshed about Democrats and their prospects after Biden pulled out of the race and decided to endorse Harris. Platforms have seen an explosion of memes concerning Harris, including about coconut trees and coconut trees, which Democrats hope to help motivate younger voters.
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