Victoria’s Secret showed unexpected strength on Black Friday this year, according to retail analyst Dana Tesley. “You know who was the surprise this holiday weekend? Victoria’s Secret,” the Telsey Advisory Group CEO said Tuesday on CNBC’s ” Money Movers .” “There were lines at Victoria’s Secret stores around the country.” Tesley said the women-focused retailer has benefited from a move into sportswear. Victoria’s Secret announced the return of its VSX collection in September. The line focuses on clothing that is fashionable, while also being centered on sport and performance. She also noted that the company is now operating under Hillary Super, its new CEO who took over in September. The stock has soared more than 70% since Super began her tenure. It has been a period of change for the Ohio-based company. Notably, Victoria’s Secret brought its iconic fashion show back after a multiyear hiatus. VSCO YTD mountain Victoria’s Secret, year to date Victoria’s Secret shares have soared more than 57% this year, reversing course after two straight losing years. Despite that big run, the average analyst polled by LSEG has a hold rating and a price target that implies shares can tumble more than 30%. Elsewhere in clothing, she listed Abercrombie & Fitch and Ralph Lauren as two stocks with brands that also performed well over the all-important weekend for shopping. On the other hand, she said Kohl’s may have forfeited some market share and pointed out that Nike has gotten “more promotional.”
This women’s retailer is a surprise winner of Black Friday, Telsey says